Sky Creation Asia and Excel forge a robust and mutually beneficial alliance, charting a path for win-win cooperation in the dynamic Chinese market.
On November 2023, Sky Creation Asia Group and the Singapore furniture hardware brand Excel, signed a cooperation agreement in Singapore, with the former becoming the official exclusive distributor of Excel’s full range of products in China, responsible for sales, promotion, and maintenance services for Excel products.
Mr. Sky Tan, President of Sky Creation Asia Group and formerly the President of the Renovation Contractors and Material Suppliers Association (RCMA), and Mr. Kevin Choa, Founder and Chairman of Excel, graced the signing ceremony. Mdm Mary Mark, President of the RCMA, as well as other industry insiders, was also present during the ceremony.
Excel has always been committed to providing high-quality, premium hardware accessories, focusing on customer needs through the key points of “safety and sustainability.” For instance, the Excel Etichetta Black series SUS304 soft-close hinges, successfully developed and tested over three years, have achieved significant breakthroughs in service life, rust resistance, and corrosion resistance.
Mr. Sky Tan stated that this collaboration marks the beginning of a mutually beneficial partnership. Sky Creation Asia Group will work with Himmel, a brand that tailors custom kitchen designs, to represent Excel and explore the Chinese market. Excel, in turn, will promote the development of Sky Creation Asia in the Chinese market, to bring Chinese consumers an elevated living experience.
Himmel, a subsidiary of Sky Creation Asia Group, established an experience centre in Beijing in 2018, officiated by Singapore ambassador to China. Since its founding in 2013, Himmel has been adhering to environmentally-friendly practices, focused on attention to details and quality. With 15 years of industry experience, Himmel is renowned in the home furnishing industry for its green and environmentally friendly practices, efficient use of space, innovation, and personalised designs.
Himmel and Excel, together with Prof. Keat Ong, President of the Asia-Pacific Space Designers Association (APSDA), will join forces to collaborate on the research and development of new Himmel products and subsequently showcase these innovations at Milan.